BlueConic Specialist | Adwise - Your Digital Brain

BlueConic Customer Data Platform

Unlock data, transform customer relations, unleash growth.

BlueConic is the only Customer Data Platform with the collective capacity, expertise and approach to successfully navigate the continued challenges of the post-cookie, privacy-first era. BlueConic transforms the way business teams interact with customers and understand audiences in detail.

BlueConic gives business teams control over unified, privacy-compliant first-party data through a real-time customer data system. Create personalized cross-channel interactions and experiences with your organization to ensure positive results that contribute to the strategic growth objectives of your business.

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Achieve ultimate personalization

Unlimited attribution for each individual.

Everything in BlueConic starts with a unified customer profile. The high quality data takes into account everything from individual consent status to the frequency of data updates, timeline events and identity resolutions. Customer profiles give you the most comprehensive and up-to-date customer records for instant segmentations, edits, and analyses across channels, touch points and platforms.

Multi dimensional segmentation

For high flexibility .

Build multi-dimensional and dynamic segments in minutes and activate them instantly across your channels.

AI workbench

Be future-proof.

BlueConic has standardized lots of analyses with which you quickly discover new target groups.

Customer Lifecycle management

Save time.

Lifecycles enable you to reduce campaign pressure because you define different journeys and determine what needs to be done for every touch point.

Modeling & Analytics

For maximum profile enrichment .

Get the most out of your database by enriching profiles with customer scores, building smarter segments and thus exerting direct influence on customer interactions.

Consent Management

Safety first.

BlueConic supports multiple legislations, including the European GDPR. This allows you to manage all your customer data worldwide from BlueConic in accordance with privacy legislation.

Adwise as BlueConic partner

First-mover advantage.

Working together with Adwise means having first-mover advantage in your market. Being a recognized BlueConic partner means having access to exclusive BlueConic features such as standardized analyses. Moreover, we are always the first to know about the latest developments, trends and updates. We share and apply that knowledge in the form of optimizations and innovations to ensure your organization takes maximum advantage of the BlueConic platform. That is how we build award-winning cases and create long-lasting competitive advantage.

Access to BlueConic analyses
Regular knowledge sharing
Always the latest updates
Certified specialists

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BlueConic implementation with Adwise

Roadmap.

Tracking script

We start by collecting all kinds of website data with a BlueConic tracking script.

Kick-off

After a short period of time, we determine the required content during a joint kick-off session.

Links

We link all your channels to the BlueConic platform after the kick-off.

Campaign set-up

The collected data is the foundation on which we build your customer journeys and campaigns.

Personalization

You're ready to go live! We will now start with personalization.

Analysis and optimization

After a short period of time, we analyze the data and start optimizing your campaigns and customer journeys.

Conversiestijging door gebruik van het CDP

Onze klantcase met Kees Smit.

"Samen met onze digital agency Adwise hebben we Datatrics geïntegreerd in onze webshop www.keessmit.nl en de eerste resultaten zijn erg hoopgevend. Het tonen van relevante en gepersonaliseerde content (zowel embedded in de webshop als via pop-ups) heeft voor een conversiestijging van maar liefst 31% gezorgd. En dit is nog maar het begin. Onze volgende stap is om de gepersonaliseerde content ook te verweven in onze online marketing-kanalen, zoals SEA, Display Advertising, Social Advertising, e-mailmarketing en remarketing. Personalisatie is bij Kees Smit Tuinmeubelen een belangrijk onderdeel van de strategie. Als specialist in tuinmeubelen willen we iedereen het beste advies geven. In onze Experience Stores XXL doen we dit voortdurend en ook online gaan we hier steeds een stapje verder in. Datatrics helpt ons hierbij."

- René Nijmeijer (Teamleider Online Marketing KeesSmit.nl)

Blueconic specialists

Personalization managers and data collectors .

Meet the entire team

Joris Kroes Head of Performance Strategy / Senior Performance Strategist

Loraine Seliger Data Marketeer

Wouter Nieuwerth Head of Data & Analytics / Senior Analytics Consultant

Koen Kranenberg Director Disruption & Innovation (CDO)