Digital commerce has shaken the retail world on its foundations in recent years. The big online retailers are going through double digit growth, while traditional retail chains are welcoming less customers each year. With the rise of Voice, Augmented Reality and Body Data, Digital Commerce is at the start of a new phase. And the cards are shuffled again.
The assistants of Google, Apple and Amazon are taking Europe by storm. Soon, commerce will turn into a conversation with a digital assistant. While you go through the agenda and the weather in the morning, your assistant reminds you of a birthday or to buy a new jar of peanut butter.
Selecting a gift and doing groceries automatically become part of the conversation, with the assistant having a very decisive voice. Voice Search Optimization of the product range and the creation of a strong brand preference will be essential for survival.
At the same time, the online shopping is becoming smarter. We all have a growing set of data of our own body. For example, a 3D scan of your feet. Ordering custom-made, perfectly fitting shoes is not science fiction anymore. Via Augmented Reality you can virtually see the shoes on your own feet before the 3D printers even get to work. The same technology brings assembling even the most difficult IKEA cabinet within reach of two left hands.