The traditional borders between lead generation, sales and marketing are fading rapidly. In digital marketing, the generation of leads always merges seamlessly into digital commerce and customer experience. And finally, into customer loyalty and retention.
Technology makes it possible to address, track and treat virtually everyone personally. Every lead is unique. He is somewhere in the sales funnel and has specific needs.
By moving up from thinking in groups of people to recognizing individuals, you get a lot more out of your leads.
There is hardly a limit to what we can do nowadays. Chatbots, data and Articifial Intelligence taking lead generation to the next level of marketing automation. Real-time insights will be overtaken bhy predictive modeling. And that is closer than you may think.