Employer brands for the next generation
It’s all about the right experience.
The battle for talent rages on. The increasing lack of available candidates makes it harder to find the right people for the job. Getting in touch with them is already a challenge and winning them over a real tough one.
Every new generation is driven by different motives than the previous one. You’ll need more than an authentic employer brand to convince them. These days, it takes a focused, personal approach.
Only when you’re able to get exactly the right message in front of the right audience there is a reasonable chance of success.
At Adwise, we believe Offering jobseekers and candidates an unforgettable experience far into the onboarding process can make the difference. Research also shows that a better experience in the first months on the job contributes to a long-term working relationship. Reaching out, recruiting and retaining go hand in hand.