Marketing strategy | Adwise – Your Digital Brain

Customer Journeys

Digital Marketing brings all channels, media and resources together.

At Adwise, we strongly believe marketing should start with the destination: the customer. Everything has to add up in his head. The perfect customer experience is just as important as a contagious campaign and a distinct product. That makes marketing seeing the business from a customer point of view. Getting every touchpoint right is has become more important than ever before.

Doing marketing without data is like driving a car with your eyes closed. We’re always looking for smarter connections between technology, people and processes.

These connections help us create seamless experiences across all channels, media and resources. Our ultimate goal is to open up a world full of new opportunities and give companies a decisive head start.

A distinctive strategy is just the beginning. Success is gained or lost with implementation, data and insights. That is why Adwise not only drives the entire process, but we also assist with the insourcing of teams and the training of employees.

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More impact through an integrated approach

Make digital work across the full spectrum of the business.

Growing sales, more awareness, greater share of wallet, digital can boost every part of the. Starting from the business objectives, Adwise looks at which digital approach will really make the difference. Which ideas you should or should not pursue. How you can outsmart the competition and the ever-growing demands of your audience.

With our integrated outside-in approach, we help CMOs to achieve maximum success. We start from the point of view of the customer and drill down to the heart of the organization. At every step of the way, we tune marketing activities and investments to contribute most to the result.

Integrated marketing strategy

Changing the heart of the marketing organization.

Customer journey and digital processes

We help you to map the digital landscape and translate business objectives into marketing objectives.

Research

Research provides necessary insights into the behavior and needs of your target audience. Who are they? How can we reach out to them? How do we ensure great customer experiences and unbreakable customer relationships?

Omnichannel strategy

Together we draw up an omnichannel strategy (X channel strategy) to achieve your marketing objectives and to craft great experiences.

Data

Take the leap to a data-driven marketing organization. With data and marketing intelligence we help you to prove the success of digital (in real-time).

Technology

What is the smartest strategy within the evolving MarTech landscape? Together we look at cost efficiency, ROI, scalability, manageability and security.

Marketing Organization

Start building an agile and effective marketing organization. We help you make all decisions, such as in-house vs. out-of-house, make vs. buy and central vs. decentralized.