Adwise and Heracles Almelo extend their successful partnership

Adwise en Heracles Almelo

Next season Adwise is also the digital partner and sponsor of Heracles Almelo. The successful collaboration between the two parties will be extended by at least one season. As digital partner, Adwise supports the club with marketing activities, digital concepts and strategic advice. The renewal of the partnership marks the fifth season that Heracles and Adwise are linked.

In recent years Heracles Almelo has undergone a genuine digital transformation in collaboration with Adwise. In addition to the expansion of digital platforms such as the website, the webshop and the fan app, Heracles Almelo has become one of the leaders in the Dutch soccer world in the field of innovative data use and fan engagement. The renewal of the partnership means, among other things, the green light for further expansion of the data landscape and the rollout of new digital concepts that bring club and supporters even closer together;

"Of course we will remain involved as a sponsor and digital partner. On the digital front, there are some great things and developments in store for us in the coming year. Think of the further development of the online activities, but also of the rapidly emerging AI. We will gladly support and advise the club in this regard.Bas Wolters, Marketing Manager Adwise


Despite sporting setbacks and relegation to the second level of soccer, last years partnership between Heracles Almelo and Adwise provided the necessary highlights. Heracles' #mission promotion was kicked off with an extraordinarily successful season ticket campaign. Innovative use of kanals such as WhatsApp and Voice resulted in a record number of season tickets sold and a never-before-seen piece of fan engagement in the Dutch soccer world. The campaign delivered multiple (international) awards at the Dutch Search Awards and the European Content Awards.

Thanks to a 2-0 win over Jong Ajax, Heracles Almelo also took a prize on the pitch in May with the national title, galvanizing itself from a quick return to the Eredivisie. With 100% of season tickets sold, the partnership with the Almelo club also got off to a promising start this season. 

Eredivisie soccer back on Erve Asito

After the season opener in Amsterdam against Ajax last week, Heracles will play its first home game at the highest level since May 21, 2022 tonight. N.E.C. is the opponent at Erve Asito, against whom the Almeloans hope to get their first points of the season. Naturally, good luck from us as a digital partner!


VIA, Adwise en de Programmatic Awards



De case in het kort


Lovende jury in aanloop uitreiking

tekst .

“Er zijn een aantal inzendingen waarbij er sterk gebruik is gemaakt van first-party data, dynamische advertenties, Chat-GPT voor het opstellen van copy en een API-koppeling die automatisch budgetten naar beter presterende kanalen distribueert. Dit soort innovaties zijn fantastisch om te zienRichard Vis, Voorzitter Taskforce Programmatic en hoofdjuryvoorzitter 


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