Adwise and viaBOVAG win Friends of Search Award in the SEO category

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Friends of Search 2021

At the annual presentation of the Friends of Search Awards, Adwise, together with viaBOVAG, emerged as the winner in the SEO category. A wonderful award that we are very proud of! The international jury particularly praised the innovative nature of the submitted case and the smart use of modern technology. Part of our search team was present in Amsterdam to personally receive the award.

Friends of Search  is one of the largest annual search conferences in Europe. More than 600 consultants, marketers and organizations came to Amsterdam this year to learn everything about the latest SEO and SEA techniques and developments. For two years now, prizes have also been awarded to the most innovative search collaborations during the conference in collaboration with DDMA and VIA Nederland. Winners can present their case to all attendees.

Adwise X viaBOVAG, the case in a nutshell

Becoming the largest online car platform in the highly competitive automotive industry as a relative newcomer and eventually even becoming the market leader in vehicle or mobility solutions; that is quite a challenge. One that we have successfully entered into on behalf of viaBOVAG!

Although this case was mainly conceived to achieve organic growth, there has been a multichannel approach from day one. This case also has a positive influence on the paid channels of With more targeted and specific landing pages full of relevant content, we've landed visitors on pages that better suit their needs. This resulted in higher relevance, better quality scores, lower bounce rates and a higher conversion rate from paid campaigns.

By automating each phase in this large-scale process, we achieved a lot of impact in a relatively short time with a limited budget. This resulted in both an exponential increase in organic sessions and a significant increase in the number of requests. And in a competitive market. 

''The jury found the case an excellent example of innovative thinking and the application of modern technology to automate SEO on a large scale, resulting in strong growth of the website. It's rare to see such a combination of strategic insight and advanced technical implementation, which put this case one step ahead of the other nominees.” Barry Adams, jury chairman and founder Digital 

Would you like to know about the full viaBovag case? Keep an eye on our socials because we will share the full case there soon! Have a look at the image below to get an idea of the process, the collaboration and the wonderful results. Stay tuned!

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