DSA Grand Prize for Adwise and SPAR

In addition to two gold, one silver and two bronze awards at the Dutch Search Awards earlier this month, Adwise and SPAR also received the DSA Grand Prize. This award for best performance is presented based on votes from the public at home and, finally again this year, in the room. Viewers were shown videos in which the three nominees explained their submitted case as well as possible. With almost 45% of the votes, the successful collaboration between Adwise and SPAR was judged to be the best.

De Dutch Search Awards 2021 were another successful edition for Adwise. Adwise took awards home for the sixth year in a row, the Grand Prize was one of them this year. During the exciting final part of the award ceremony, Adwise and SPAR collected the most votes, before Greenhouse/ICI Paris XL and bGenius/Beerwulf. The collaboration between Adwise and SPAR was awarded twice, because the award for best PPC B2C campaign was already won. The winning case video can be found at the bottom of this page.

Our winning case (video)

Adwise and SPAR won the DSA awards for the development of a hyper-local and scalable omnichannel strategy. With Google Ads, Display Advertising, the SPAR website, Waze and Snapchat, multiple channels were used that together ensure a seamless and personalized experience during the entire customer journey. The proposition of SPAR and the customer journey formed the starting points of the digital plan for the campaign. With a strong focus on the local recognisability of SPAR, the strategy focuses on incentivising consumers to switch to SPAR. Both online and offline in a physical store.

“We always try to offer our customers as much convenience and relevance as possible at the moment and on the platform where the customer can expect it from us. In this mission of local relevance, Adwise supports us, and we have come up with a unique combination of products and platforms, which serve the customer in an innovative way.”Paul Deckers - SPAR

This hyperlocal full-funnel approach resulted in an increase of no less than 122% in omnichannel ROAS! Would you like to know more about the full case? Click here to read how this strategy was developed and implemented. Scroll down to watch the winning case video.