LedLoket nominated for Friends of Search Award

LedLoket is one of the contenders for a prestigious Friends of Search Award award. Thanks to an innovative AI strategy, LedLoket managed to reduce the cost of product photography by as much as 98%. Reason enough for the international expert jury to nominate LedLoket in the Best SEA (PPC) category together with KLM Royal Dutch Airlines, among others. On March 13, 2025, the awards will be presented during the Friends of Search event in Amsterdam.

Competing at the highest level thanks to AI

LedLoket is a leading player in sustainable lighting. In a competitive market where trends and seasonal needs are constantly changing, LedLoket faced a significant challenge: how do you stay flexible and scalable in content creation without exploding costs? The answer: with artificial intelligence.

''The entries for this year's Friends of Search PPC Award were truly outstanding, making it incredibly difficult to narrow our shortlist down to just three. LedLoket showed how a smaller retailer can compete at the highest level by using generative AI to create all the assets needed for full campaigns.” Frederick Vallaeys (Jury President SEA)

In the explainer below, we explain in two minutes how LedLoket applied AI in such a way that it generates mood images at lightning speed at a fraction of the cost. In the explainer below, we explain in two minutes how LedLoket applied AI in such a way that it generates mood images at lightning speed at a fraction of the cost.

About Friends of Search

Friends of Search is one of the leading search conferences in Europe, with the Friends of Search awards show now a regular highlight. An independent, international jury of search experts evaluates submitted SEO and SEA cases on criteria such as innovation, effectiveness and responsible data use. In both categories, the three most outstanding cases are nominated for an award.

LedLoket competes in the Best SEA (PPC) category against KLM Royal Dutch Airlines and Soccerfanshop.