Must watch: From local to international. When is the right time?

International growth sounds appealing: new markets, more sales and global reach. But when is the right time to cross the border? And how do you know if your organisation is really ready? In this Expert Talk, our Head of International Growth, Bart Rosink, dives into the signals that show whether your organisation is ready to take an international step. Because those who expand too early risk making costly mistakes. And those who wait too long miss out on opportunities.

Watch the explainer about International Growth

Is your organisation really ready for international growth? In this special Expert Talk Explainer, Bart Rosink, our Head of International Growth, explains what to look out for. He shows you which signals indicate that you can cross the border - and how to avoid taking the step too early (or too late).

Signals and obstacles discussed

• Early international interest without active marketing
• Rising competition and declining ROAS in the home market
• Operational challenges such as customer service, logistics and payment methods
• Misconceptions about universal marketing strategies

When international is a smart move

The explainer zooms in on situations where international growth is strategically right, such as for companies that:

• Receive organic traffic or orders from other countries
• See their home market saturating or hitting growth caps
• Are willing to invest in localisation and distribution
• Want to test which markets offer the most potential with minimal risk

Wondering if your organisation is ready for the next international step? Then check out this Expert Talk Explainer using the form below.