Public Snapchat Profile will be required to display advertisements

Tuesday 5 April 2022 - Adwise Social

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From June 2022, all companies on Snapchat that want to display advertisements on the platform must have a ‘public profile’. As a company, you can share organic content via a public profile and thus have more impact and increase your brand experience with your target group. The function underlines the increasing importance of organic content. A Snapchat company page offers countless valuable possibilities. And it will now be a requirement in order to continue to display ads.

Features of a Public Snapchat Profile

A company page makes it easy to share content and connect to Snapchatters around the world. Users can subscribe to a company page to keep up to date with everything a company shares on the platform. As a company, this gives you the opportunity to strengthen your presence, brand identity and connection with your target group free of charge via Snapchat. The main features of a company page are:

‘Public Stories’, allowing companies to share their latest news and daily activities or behind-the-scenes,
‘Highlights’, allowing companies to capture their best Snaps, Stories, photos and videos so they can always be viewed,
‘AR Lenses’, allowing companies to permanently store their AR lenses so that each Snapchatter can use them and discover the corresponding AR experiences.
‘Native store’, allowing companies that have a Shopify store to link their product catalog to their company page, allowing Snapchatters to shop via the platform. Companies can create a new point of sale via Snapchat, for example.

Furthermore, the platform provides valuable insights into both the organic performance of a company page (e.g. the number of views on a Story) and the performance of advertisements. Snap Metrics and Ad managers are examples of useful web and in-app tools to help you with this.