- Thales x Adwise
Thales x Adwise
RFP cases.
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Case Werken bij TMZ.
The Challenge
Like many healthcare organizations, TMZ faced staff shortages and a weak employer brand. There was no inspiring story, and the visuals did not resonate with the target audience: “We don’t want to come across as old-fashioned.” We developed an employer brand that portrays working at TMZ as both appealing and realistic.
The Brand
The message “See the person” celebrates the individuality of both residents and care staff. Personal portraits in a recognizable warm yellow tone create a distinctive and human visual style. This approach highlights the essence of working at TMZ and links it to tangible proof points.
+54% Search volume YoY (2024 comparison)
Made by a mum, created for imagination
Case campagne Petite Amélie.
The Challenge
Petite Amélie aims to become the most beloved brand for parents and children within the next 3-4 years by sparking magical wonder between them. The campaign focuses on stimulating children’s imagination with enchantment, warmth, and mindfulness. The visual atmosphere needed to reflect this magic and emphasize the special bond between parent and child.
The Brand
Our creative solution was built around “Discover the magic of childhood with Petite Amélie.” The campaign centers on igniting children’s imagination, creating a truly magical childhood. Magic arises from emotion and imagination, not from products - which is why emotion is the main focus. We brought three illustrated characters to life, who, together with parent and child, become part of a magical story.
+55% Direct traffic
+22% Branded search
+8% Share of search
+12% ROAS vs previous period
Branding proves its value: making invisible impact visible
Case Bouwbakkie.
The Challenge
Spring is the key season for Bouwbakkie, marked by their annual campaign to boost market demand. Each season shows an uplift - but the challenge was proving how branding channels directly contribute to conversions and demonstrating that “free” conversions from direct and organic traffic actually originate from brand campaigns.
Approach & Results
Using Billy Grace, we revealed the true value of all channels — not just the last click. Many conversions previously labeled as direct or organic were found to stem from our branding efforts. During the campaign, we observed a strong rise in branded search volume (also YoY, reinforcing the power of repetition) and a positive overall performance impact. The evidence is clear: brand campaigns fuel performance channels and drive measurable growth in both revenue and brand value.
+9,5% More branded search volume
+18% Higher blended ROAS over all channels
-6% Less marketing spend YOY
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