The Emerce100 is a special annual issue of Emerce featuring the top 100 decision makers in e-business and the marketing industry. In 2023, Adwise was voted top-3 best large full-service digital agency in the Netherlands for the third year in a row. In addition, the Adwise Academy was named the Netherlands' best trainer in digital marketing & communications with a record score. A fantastic double recognition of our joint mission.
Success is rarely achieved alone. It is precisely by combining the power of different personalities, talents, skills and qualities that you make the difference together. The double Emerce100 top ranking for Adwise and the Adwise Academy is no exception. Every Adwiser has been indispensable in that. To make that tangible, we wanted to roll out an inclusive, internal campaign to personally thank everyone for their individual contribution to the collective success. The challenge was just: how?
Small pieces that together make one whole or one big picture. With that as a starting point, we started looking for a metaphor that we could make tangible for the rollout of our Emerce100 campaign. The result of that brainstorming was: a puzzle. After all, in a puzzle, each piece is crucial for the bigger picture and for a successful end result.
With a puzzle as a basis, we then created personalized online and offline translations for each individual Adwiser. We designed a puzzle featuring the faces of all our Adwisers and the tagline: success is created one crucial piece at a time. Each of our 140 Digital Brains received a personalized puzzle piece with a personalized thank you letter, asking them to bring the puzzle piece to the office.
All Adwisers were given personalized digital visuals to share on their social media, making them even more the face of Emerce success. Through various platforms such as LinkedIn and Instagram, our Digital Brains shared their personalized visuals with accompanying texts, where a sense of pride was evident.
We had the campaign image and accompanying tagline reflected in all sorts of places. On the Adwise social media channels, in the email signatures and on the screens in our headquarters. This made the crucial piece campaign highly visible to visitors as well. 
Each of our 140 Digital Brains received a personalized puzzle piece with a personalized thank you letter. In addition to thanking everyone personally in it for their collective Emerce100 success, the campaign concept explained. The puzzle piece that symbolized the recipient's crucial contribution was to be taken to Adwise headquarters to complete the physical puzzle together. 
After all the tickets were sent out, the puzzle hype slowly took hold at headquarters. Adwisers hit the puzzles en masse, with everyone activating each other to take the missing puzzle pieces and help complete the puzzle. 
At Adwise, we strive daily to make decisive impact. For our clients, but certainly also for our agency itself. The 'Crucial Piece' campaign has made the collective Emerce100 sucecs personal and tangible. That has created a sense of pride among our Adwisers, who personally feel really involved and a crucial piece in that what we achieve as an organization as a whole.
The campaign was very positively received. The personalized online expressions were generously shared and in the Adwise office people puzzled together for weeks. Moreover, partners, clients and whoever visited the Adwise headquarters were also fascinated by the concept. Thus, the Emerce100 success did not remain a moment in time, but really started to live inside and outside the organization.
Best Fullservice Digital Agency '24
