Hyper personalisatie is de sleutel voor het creëren van unieke klantervaringen die leiden tot groei, succes en engagement met je merk. Hoe creëer je dan een customer journey waarbij kanalen naadloos op elkaar aansluiten en je zorgt voor die ultieme, persoonlijke merkbeleving? Voor Heracles Almelo hebben we 100+ datapunten gekoppeld en fans een-op-een verrast met gepersonaliseerde berichten van hun favoriete spelers via Voice en WhatsApp. Een nog niet eerder vertoond voorbeeld van fan engagement in de Nederlandse voetbalwereld.Naar Heracles website
Season ticket holders received an automated phone call with a message from one of their favorite Heracles players. They were thanked for renewing their season ticket. They were also informed that they would receive a WhatsApp message to forward to friends, family, or fellow Heracles supporters.
As a follow-up to the phone call, a WhatsApp message is sent with a video featuring a Heracles player encouraging the renewal of season tickets. Recipients could forward this message to friends, family, or fellow Heracles supporters, thereby reaching an even larger target audience.
As receiving automated calls and WhatsApp messages from a company is relatively new in the Netherlands, Heracles Almelo promoted their new campaigns to their supporters through social media channels, generating a lot of online buzz. The fact that several Heracles players participated in the campaign particularly sparked excitement, with people sharing who they had received calls from. The combination of personalization and "contact with the players' group" resonated extremely well.
Huge database enrichment with first-party data
WhatsApp open ratio
Percentage of answered phone calls
#1-3 Digital agency '21 '22 '23