HP challenged us to optimize their digital strategy in order to generate more leads. We did that succesfully with the number of leads increasing by 260% while costs per lead decreased with -228%.
A general trend in the market is the shift from collaborating with an agency to developing an in-house agency. This trend also applies to HP and its resellers. These resellers have already developed a strong marketing strategy for themselves, maintained by an in-house team. That brought HP to Adwise with the question for advice regarding the set-up of a new business model to make their partner program more attractive to resellers with their own lead generation strategy. The result? A data-as-a-service proposition which resulted in a new reseller joining HP's partner program within the first week.