Over the past century, Huiskes-Kokkeler has become the authority on mobility in the East Netherlands. From leasing and rental to workshop and warehouse services; Huiskes-Kokkeler helps consumers on their way with a complete range of services for brands such as Audi, Seat and Volkswagen (Commercial Vehicles).
Visit the website of Huiskes-Kokkeler
The urgency for a rebranding at Huiskes-Kokkeler came from a sum of factors. Due to various market changes and various acquisitions (and the accompanying growing number of logos and names), the Huiskes-Kokkeler brand appeared to be too fragmented and digitally not strong enough for the future.
The challenge was therefore to reduce the large number of logos and names to one clear brand that - by retaining elements from the current brand - communicates both offline and online what Huiskes-Kokkeler stands for.
What we saw when we started with the Huiskes-Kokkeler brand was that in addition to the large amount of brands being carried, the brand itself was not quite complete. The visual elements were not quite complete, as were the color palette and a clear photography style. In addition, a visual brand was missing, which was very desirable. The main focus, however, was the brand promise to the market.
Based on these findings, we started the branding process for Huiskes-Kokkeler. In this we always work on the basis of three pillars.
The branding process for developing the new brand for Huiskes-Kokkeler began by looking at the brand itself. What is the brand good at? And what do employees for example, think of the brand? Then the target groups were carefully mapped out. What do the target groups find important? And where are their pain points?
Finally, context is also essential for the development of a unique brand. What is happening in the market? What is the competition doing? And what are important social developments?
Two themes kept emerging in the previous phase. With those starting points we formulated a brand positioning and translated it into a brand concept with corresponding tagline and a new visual identity: Attention. Ambition. Allure. We slightly adapted the existing word mark and supplemented it with an appropriate visual mark. Through a recognizable design language and photography style allure is added to the brand.
The new Huiskes-Kokkeler provides a consistent brand experience, is still recognizable and is suitable for both online and offline channels;
Gedreven door aandacht
Gedreven door ambitie
Gedreven door allure
We have established the corporate identity in our Adwise brand portal. Here you can find all the background information about the brand, read the guidelines around the application of the brand and view examples of the assets we have developed.
The downloads - think of the logo set, photography overlays and design language - ensure that the brand can always be applied in accordance with the formulated guidelines.
Pushing companies to a decisive lead. That is the mission we at Adwise strive for in every collaboration. The collaboration with Huiskes-Kokkeler is no exception. So what is now the impact of this rebranding?
'Everyone pretty much had in their head who Huiskes-Kokkeler is, but that would also be true with any other brand. Now Huiskes-Kokkeler is really unique. It's just right. Online and offline go hand in hand. Thanks to our new, rock-solid digital brand, we are truly future-proof as an organization.'
At Adwise, we believe it is important that clients feel heard, understood and respected. A successful partnership goes beyond getting results and making an impact. Working together at the very highest level means building long-term relationships of trust. Both professionally and personally.
On behalf of Huiskes-Kokkeler Ilker Esmer and Theodoor Vis (Marketing Manager and Managing Director) share their experience about working with Adwise. 'Adwise understood what we really wanted. They challenged us, took us into the creative environment and made us look at our business in a new way.'
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