In this project, the path the products take comes into focus. It starts with the purchase orders in Cyclosoft, the POS system. At that point, Ten Tusscher knows little more than the part number and name of a new model and a picture of the prototype. "At that point, we already start to create the model in the PIM. Then we enrich it step by step as more data become known. During the year it becomes clear what chain is on it, what type of brake, in what colors the model is available, et cetera.
We then turn this into a pleasantly readable text. For example, a size of 21 inches does not tell customers much. We make a translation. For example: 'This bike fits well with a body height of 184 cm'. Only when the item is ready to be sold online does it actually go through to the Magento shop. At the front end, consumers can then filter, for example, by 'bikes that fit my height.'" Once a customer places an order through the webshop, this is fed back to the POS system.