A strong digital brand is more important than ever before. An effective digital strategy creates new growth opportunities and allows organizations to think on a larger scale consistently. Thanks to a successful brand transformation and organization-wide marketing performance strategy, packaging specialist Nedupack is now growing as a digital brand beyond what it had imagined possible.
Packaging manufacturer Nedupack primarily generated new business through trade shows. Driven in part by COVID, the need for a digital strategy, increased online visibility, and online lead generation grew. "We had a website, but we never received leads," says Dennis Fidom, Sales Manager at Nedupack. Nedupack had to join the digital world.
A collaboration with Adwise begins with an audit. The pain points and opportunities of Nedupack identified during this process serve as the foundation for translating business objectives into a strategic marketing plan. The key steps involve repackaging and translating the brand identity and implementing a data-driven performance plan centered around an optimal channel mix.
Creative, resourceful, and visionary. Nedupack is a creator. Through a stronger translation of its brand identity, Nedupack now presents itself as 'the packaging architect.' Alongside a new logo and visual identity, the Nedupack brand becomes stronger, more recognizable, and more purposefully communicated across all touchpoints and channels. This creates a consistent brand experience that stands out in the market.
More about audits
To consistently achieve business objectives such as online lead generation, Nedupack has designed a strategic plan. Based on three strategic themes, the translation into performance has been made, where the fixed Adwise way-of-work structures and optimizes Nedupack's marketing efforts. Starting from the optimal channel mix (see below), content development and campaign rollout can be initiated.
Search and Display campaigns targeting the Netherlands, the UK, and Germany
Implementing significant improvements on landing pages based on search term analyses.
Content development based on a clear content strategy.
Next step: rolling out social ad campaigns.
The development of the content strategy and content production for Nedupack is carried out in collaboration with WisePeople. Adwise content specialist Britt works on-site through WisePeople to create and share new content based on the identified needs on Nedupack's social media platforms and website. This way, Nedupack, without its own marketing team, is ensured of essential and high-quality content development.
A performance partnership entails continuously monitoring and adjusting results as needed. Nedupack leaves no potential untapped. Through multiple cycles, constant evaluation, prioritization, and optimization take place. This occurs annually at a strategic level and monthly at an operational level. In this way, the right choices are always made for maximum results, everywhere and at all times.
More and better leads, overall growth on reach and website traffic, and more visibility with a stronger digital brand. With a performance-driven marketing strategy as a rock-solid foundation, Nedupack is now growing structurally. The packaging architect is not only hooked into the digital world, but has even taken the lead in this in its own market.
Thanks to more powerful translation of brand identity into campaigns and content strategy.
Online lead generation thanks to the right sales funnels.
Driven by better campaign, website and social content.
Based on data insights, strategic adjustments are made as needed.
Increased online engagement with different audiences.
Increased awareness and better marketing of service provided.
Clear profiles of target audiences and their customer journeys.
The brand transformation and digital transition are creating pride and satisfaction at Nedupack. In an interview, Dennis, Sales Manager at Nedupack, talks about the success and impact of Nedupack's digitalization, the collaboration with Adwise and goals for the future. ''We are now maybe 5 steps ahead of fellow firms in the market''.
View the whole interview
Best Fullservice Digital Agency '24
