Organizing open houses with trial classes and campus tours is how many universities try to attract new students every year. An approach that proved to be succesful in recent years, also for Saxion University of Applied Sciences. However, the situation has started to change. Driven by demographic decline, the battle between universities for new students has intensified significantly. Despite online campaigns increasing the number of open days visitors, universities continue to see decreasing enrollment numbers. Adwise has created a new digital marketing campaign with Saxion to promote their studies among potential students. The result? A brand new, long-term recruitment strategy that matches Saxion's brand promise 'Get ready for a smart world' and resulted in an almost 10% increase in sign-ups for Saxion's open days.
Dutch Search Awards: Best Social Advertising Campaign