The mayor’s wish
Adolescents’ insight into ways to retain them in the future.
In his New Year’s speech, mayor Arco Hofland expressed a desire to be in contact with adolescent residents of this municipality more. He has observed a decline in the number of adolescents who settle back in the municipality after completing their degree. Why is this group of people avoiding Rijssen-Holten, and how can the municipality fight this trend? As they saw it, their primary task was to create a larger reach amongst the young target audience and get their input on the future of the municipality. Our job was to help them with the online side of things.