Today's digital consumer can only be reached optimally with digital-first marketing. The brand experience and marketing strategy provide the framework for a dynamic marketing approach, in which real-time results and optimization go hand in hand. Every contact with a potential customer helps to finetune the plan and brings you closer to the marketing objectives.
A good marketing plan starts with translating budgets and KPIs into channels and resources. It’s important to implement the plan quickly and efficiently. This includes: setting up online display, pre-rolls, newsletters, landing pages, and so on. Time to marketing is key in digital.