Supplementa

230% Amazon revenue growth and strong Share of Voice increase through full-funnel marketplaces approach

Sustainable growth on Amazon

Many dietary supplement providers are struggling with the challenge of staying visible in a highly competitive marketplace, while at the same time seeking to increase sales. Supplementa ran into that same issue on Amazon. With an approach previously focused entirely on organic growth and direct sales, opportunities for growth and brand awareness were not being adequately leveraged. By implementing a strategic full-funnel Amazon Advertising strategy, that seamlessly blended performance and branding, we not only increased their visibility, but also laid a solid foundation for sustainable growth and success in the marketplace.

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Supplementa

Support vitality.

Supplementa Corporation B.V., based in Winschoten, is a family-owned company specializing in high-quality nutritional supplements and enzymes from renowned brands such as American Biologics, KAL and Solaray. Their mission is to improve health and well-being by offering reliable, effective products that complement a healthy lifestyle. With a customer-centric approach and a modern e-commerce platform, Supplementa makes it easy to order products and find information. The company strives to help people achieve optimal health through innovative and quality nutritional supplement solutions.

The challenge

Focused growt.

Supplementa faced the challenge of increasing its sales and brand awareness on Amazon within a highly competitive market. Previously, the company focused solely on organic growth and direct sales on Amazon DE, without using Amazon Ads or a targeted brand strategy, making it difficult to stand out and gain competitive advantage. To address this task, a targeted Amazon Advertising strategy was developed that combines both performance and branding.

The approach

Branding and performance hand in han.

An integrated full-funnel Amazon Advertising strategy, balancing performance and branding, is at the heart of the approach. Based on a P&L analysis, Amazon Sponsored Product campaigns were created with a focus on the best-performing categories. At the same time, extensive attention was paid to branded content by analyzing the brand identity and unique selling points of Klean Labs and I-Like-It Clean and translating them into designed Amazon Brand Store Pages.

These stores act as central hubs for brand experience and increase visibility. The strategic combination of performance-based campaigns and brand-focused content ensures optimal integration of branding and performance on the Amazon marketplace.

The results

Balancing growth and branding.

The strategic approach for Supplementa led to exceptional results on Amazon. YoY marketplace sales increased exceptionally, a testament to the effective integration of performance marketing and branding. The approach also provided an increase in product visibility and an enhanced brand experience. The Share of Voice on Amazon shows a clear uplift, improving Supplementa's position in a highly competitive market. Through a combination of targeted campaigns and branded content, the company can not only reach more customers, but also further strengthen its brand identity.

+230%

YoY marketplaces revenue growth

+68%

Increase in volume and visibility

+9%

TACoS

Impact

De geïntegreerde aanpak op Amazon, waarin performance en branding hand in hand gaan, zorgt niet alleen voor omzetgroei, maar ook voor een duurzame versterking van merkzichtbaarheid en concurrentiepositie. Het succes van deze samenwerking met Supplementa is een voorbeeld van hoe strategische keuzes op marketplaces kunnen leiden tot meetbare impact en blijvende resultaten.

Impact

The integrated approach on Amazon, in which performance and branding go hand in hand, not only drives revenue growth, but also sustainably strengthens brand visibility and competitiveness. The success of this partnership with Supplementa is an example of how strategic choices on marketplaces can lead to measurable impact and lasting results.